The Hits Keep Coming

I really will start writing more once February is over.  Right now, I’m getting to work early and leaving late.  Last Friday, I was working past 9PM, it’s not a good way to start a weekend.  The campaign is almost launched, just another 2 weeks until the finish line. 

Where can you find my campaign?  Good question.  Most of you will probably never see one of my ads or materials that I’m developing, they’ll all end up in physician trade publications or delivered directly to physicians.  Since it’s medical, it’s really boring advertising anyways.  No talking donkeys or hot babes, just information relevant to the medical industry.  On the bright side, it’s nice to know hot babes and talking donkeys have minimal influence on doctor’s prescribing habits, they want real data.  But one of my favorite quotes ever is this, “Statistics don’t lie, but liars use statistics”, I think that sums up advertising, every product, every brand, can use the same set of data and make their product look the best. 

As I walked out of the bedroom this morning, I looked at the king sized bed with my wife and beautiful baby girl sleeping in it.  Every morning its the same picture, an enormous bed with the two of them smooshed up against each other, Dalia will have it no other way, she wants to be close to mom. 

Winston had to go to the doctors this week.  He was having a marvelous time rolling around in his blankets on the king sized bed, he got too carried away, rolled off the side and whacked his foot/ankle on a wooden chest.  He’s taken a lot worse hits, I’ve seen him fall off tables, jump off jungle gyms, run full speed into my knee, etc.  But something about how he fell and where he hit his foot/ankle really hurt him.  He couldn’t stand back up and his foot started to swell a lot.  After a couple of hours and it was clear that it wasn’t going to get better, we took him to the doctor to get evaluated.  He received xrays and an easily removeable cast, but the bottom line is the doctor expected him to return to full health in a couple days or at the most, a couple weeks.  Sure enough, 3 days later, he’s running around like a mad man, jumping off the bed, going up and down the stairs, and as happy as can be.  I’m pretty sure that I’ll be receiving my second $1,000 deductible bill in as many months.  These kids sure are expensive. 

On a happy note, as I was tucking Winston into bed last night, he either said, “Peek-a-boo” or “I love you”.  Either way, he said it very nicely and made me happy.

Happy Valentine’s Day!  If you’re interested in the history of it, take a look back at my Valentine’s Day entry from 2008.

2 thoughts on “The Hits Keep Coming

  1. Damn Lies and Statistics is a good book about how people use statistics incorrectly with some crazy consequences. If you are interested I have a copy I can lend you! Happy V-Day.

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  2. Hey. It is not enough to do good; one must do it the right way.I am from Leone and learning to speak English, tell me right I wrote the following sentence: “A positive approach to excessive sweating.”Best regards :), Alima.

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